firsthand
Overview

Firsthand at a Glance

Firsthand (Firsthand Marketing Solutions) is an AI-native, end-to-end marketing consultancy for companies with real potential to scale. One agency for all your marketing, across B2B, B2C and B2B2C. Smart marketing. Big impact.

Firsthand is run by Amit Anand, Fractional CMO & Founder. Clients get one accountable marketer, backed by a network of specialists, covering both strategy and delivery. Before founding Firsthand, Amit led marketing at an AI recruitment platform in Singapore through its growth from a regional player to a multi-market business. His earlier roles spanned marketing, operations, leadership, AI automation and integration, and brand and positioning in technology and professional services firms, with work experience in India, the USA, the UK, Singapore and Germany.

How engagements work

  • Every engagement starts with a free Marketing Review: two to three weeks, ending in a 90-day plan. It includes a positioning, pipeline and AI visibility audit, and the plan is the client's to keep, whoever delivers it.
  • Monthly fees begin only after the client has seen and agreed the plan. There are no twelve-month contracts.
  • Monthly engagements: Startup, USD 3,000 per month; Scale-up, USD 5,000 per month (most common); Enterprise, on request.
  • All monthly engagements include fortnightly working sessions and monthly reporting against pipeline. Scope is reviewed quarterly. Fees exclude media spend, third-party tools and licences, contractor or specialist fees, and local taxes.
  • Engagements focus on two, three, many or all of ten service areas at a time.

Services

  • Marketing strategy & go-to-market: positioning and messaging, segment and account focus, channel plan and budget, 90-day execution plan.
  • Corporate branding & repositioning: brand narrative, identity direction, messaging hierarchy, rollout plan.
  • Search, AI visibility & rankings: technical and content SEO, AI answer visibility (GEO/AEO), entity and evidence pages, rankings and citation reporting.
  • Content, social media & influencer marketing: editorial calendar, social channel management, founder and executive voice, creator and influencer partnerships.
  • Demand & lead generation: pipeline programmes, ABM for key accounts, outreach and nurture, pipeline reporting.
  • Campaigns & performance media: campaign design, SEM, paid search, social and display, landing pages.
  • Product marketing & sales enablement: sales narrative and deck, battlecards and objection handling, case studies and proof, launch support.
  • Web design & development: site architecture, design and copy, development, analytics and conversion.
  • Martech & automation: CRM hygiene, lead scoring, workflow automation, analytics and attribution.
  • Inclusive communications: press and media statements, institutional communications, culture and leadership communications, inclusive employee messaging.

Markets

Singapore, India, GCC, United Kingdom, United States. Engagements are delivered remotely with fortnightly working sessions across time zones, and in person where the scope calls for it.

Principles

Calm over loud. Evidence over adjectives. Fewer things, finished. Plain language.

Contact

Pages

  • About: Who runs Firsthand, background and principles.
  • Services: The ten service areas and typical deliverables.
  • Pricing: Free Review, then monthly engagements.
  • Store: Digital marketing playbooks, templates and kits to help marketers become productive.
  • Marketplace: A curated marketplace of products from brands Firsthand helps promote. It currently shows 42 representative example products across categories including HRTech, Ecommerce, Fashion, Wellbeing, Healthcare, Startups, Retail, Beauty, Travel, Hospitality, Food & Beverage and Finance. The full catalogue is available and products are available for sale.
  • Insights: Blog, news and resources on how marketing is changing.
  • Contact: Contact form and email addresses.