Marketing advice from someone who has carried the numbers....
Firsthand is an AI-native marketing consultancy run by Amit Anand, formerly Marketing Director at an AI recruitment platform in Singapore — a company selling to exactly the kind of careful, goal-driven buyers most firms struggle to reach.
The model is deliberately simple. Clients get one accountable marketer, backed by a network of specialists, who owns both strategy and delivery. There's no pitch team that disappears after the contract is signed, and no junior handover. The person in the first meeting is the person still in the room two years later — Amit drives the relationship throughout.
The name is the method. Everything Firsthand recommends comes from having done the work in-house — owning pipeline, sitting in forecast calls, and being measured on revenue rather than activity. Amit treats marketing as a revenue function, not a support function — and that's the lens behind everything Firsthand does.
In-house before independent
Before founding Firsthand, Amit led marketing at an AI recruitment platform in Singapore through its growth from regional player to multi-market business — owning positioning, demand generation, design, development, socials, brand development, and reporting to the board on pipeline.
Earlier roles spanned marketing, operations, leadership, AI automation & integration and brand positioning in technology and professional services firms across the world. Amit has worked in India, the USA, UK, Singapore and Germany. He comes loaded with international experience with a deep understanding of how the world works. That instinct — that complex, considered purchases run on trust — is what Firsthand brings to every engagement, B2B or B2C.
Calm over loud
Buyers are skeptical. We write and build for people who check claims. What we believe = how we operate.
Evidence over adjectives
Every claim gets a number, a name or a source. Unsupported claims don't make it onto the page.
Fewer things, finished
Two, three, more or all service areas at a time, done properly, every single time.
Plain language
If a sentence needs a buzzword to sound important, it is not saying anything.
Meet us where you are.
India
Engagements are delivered remotely with fortnightly working sessions across time zones, and in person where the scope calls for it.