Smart Marketing. Big Impact.
AI-native Marketing ConsultancyB2b. B2C. B2B2C.Made for companies with real potential to scale.
We build brands people love, and the performance engine that turns that love into growth. We create integrated growth loops that make your brand the leading name in its industry — with a track record to prove it.
Explore how we workWhat we do
Marketing strategy & go-to-marketMarketing strategy & go-to-market
Ten Areas. Take one, take all of them.
Trusted by teams that
take marketing seriously.
Just launched.
Industries we cater to
Your growth.
Our accountability.
From the first brief to final delivery, we're as invested in the outcome as you are.
You bring
Your vision.
We bring
Our mission.
Where each service works
Our audit starts by finding which of these four bands needs our TLC
SEO, GEO and AEO, content, socials, paid media, Press etc.
Positioning, thought leadership, website, AI citations, brand building
Demand & Lead generation, ABM, outreach, funnel optimisation
Case studies, battlecards, sales decks, product marketing
Onboarding content, customer marketing, renewals and expansion, success stories and referral/ affiliate programmes
The right strategies,
an upward impact.
When the five bands work together, brand building stops being a cost line and starts compounding. Visibility rises, consideration widens, and pipeline follows the curve — not the other way around.
- Search & AI visibility trending up quarter on quarter
- Consideration and shortlist share climbing
- Brand-led pipeline outpacing paid dependency
- Integrated Marketing, amplified.
Brand impact index
(Illustrative example — not client data)
+0%
Visibility
+0%
Consideration
+0%
Pipeline
Looks like a consultancy.
Works like an owner.
Marketing strategy & go-to-market
Positioning, segmentation and a go-to-market plan that sales can actually use. Decisions written down, not left in a deck.
Corporate branding & repositioning
For companies that have outgrown how they look and sound. A clearer story, a sharper identity, and a managed rollout.
Search, AI visibility & rankings
SEO for the results page, GEO and AEO for the answer engines. So your company is named when buyers ask an AI assistant who to consider. Ranking for a keyword used to be the whole job. Now it’s whether AI assistants can find clear, consistent information about your company across the web and quote it back. Technical and on-page SEO to win the results page. GEO and AEO to earn citations in AI-generated answers. Structured data and entity setup so models can read your company correctly. Keyword rankings for the campaigns that still run on search. All of it built so your name shows up whether the buyer types a query or asks an assistant.
Content, Social Media & influencer marketing
Writing that sounds like the company, not like content marketing. Content strategy and editorial calendars, articles and reports, executive and founder writing on LinkedIn, and company social channels — scheduled, managed, and extended through creator and influencer partnerships that put your message in front of audiences you don’t already own. Plus, creator briefs, campaign management, and performance tracking on what these partnerships actually deliver.
Demand & lead generation
Programmes built around pipeline, not lead volume. Measured against revenue, reported in plain language.
Campaigns & performance media
Focused campaigns with a clear job to do. SEM & paid socials managed against cost per opportunity, not clicks.
Product marketing & sales enablement
The bridge between what the product does and why a buyer should care. Decks, proof and answers sales will actually use.
Web design & development
Sites built to hold up under scrutiny — fast, clear, and structured so both buyers and answer engines can read them.
Martech & automation
Marketing technology and automation, built to run without you watching it. CRM hygiene, lead scoring, workflow automation, and the analytics and attribution that tell you what's actually working.
Inclusive Comms.
External: Press releases, media statements, and institutional communications, written for the audiences who actually read them. Internal: Culture, leadership and employee communications that reach every part of the organisation — clear, consistent, and built to include rather than exclude.
Fortnightly meeting sessions.Fortnightly meeting sessions. Monthly reporting & review.
Firsthand marketing.
Delivered firsthand.
Free Review first.
Then 90-day cycles.
Review
2–3 weeks, Free
A free Review & Audit of your marketing from positioning, pipeline, visibility to the whole nine yards. It ends in a bespoke 90-day plan-of-action.
Agree the plan
One working session
We agree scope, sequence and budget together. If the plan does not make sense for you, you keep it and we part as friends.
Deliver
90-day cycles
Fortnightly working sessions and monthly reporting & review of the plan to ensure we are moving at the right pace, in the right direction and positively delivering on the desired marketing outcomes.
Review quarterly
Every quarter
Keep, change or stop. Priorities are reset each quarter against results.
There are no twelve-month contracts.
It's a win win for you and us!
Let us collaborate!
Start with the Review.
Continue only if the plan earns it.
Startup
USD 3,000per month
For early-stage companies that need senior direction and hands-on delivery in one, two, more or all marketing areas.
- A focused roadmap around your core offering.
- Baseline audit, tracking review, and priority fixes.
- Focused execution around your most important pages and topics.
- Web design & development available as a chargeable add-on.
Scale-up
USD 5,000per month
For companies building a repeatable pipeline across more than one market or motion.
- A broader growth roadmap across priority opportunities.
- Ongoing audits, implementation, and all-round improvements.
- Expanded content production, refreshes, and AI & domain authority.
- Web design & development included, with language localisation as a chargeable add-on.
Enterprise
On requestscoped
For multi-market organisations that need a senior marketer(Fractional CMO) embedded with the leadership team....
- A tailored strategy across business units, markets, and website + socials.
- Advanced technical planning and delivery with internal teams.
- Bespoke programmes matched to your organisation across all marketing channels.
- Fully inclusive, including customisations.
From the desk
of Firsthand.
Founder-led. Experience-backed.
markets where Firsthand actively delivers real marketing work.
Meet AmitWe don't just
write plans.
We carry the numbers.
Firsthand is run by Amit Anand, formerly Marketing Director at an AI recruitment platform in Singapore. Clients get someone who has run the whole marketing function in-house — not a pitch team that disappears after the contract is signed.
Your next stage of growth starts here
Let's make
something remarkable.
Contact us Good conversations. Bold possibilities.